WE ASKED CHARLOTTE:
Hi or High?
Pantone or Panettone?
Black or White?
Gold coins or Gold bar?
Smart or Smarties?
Pencil or Pen?
Feel or Fill?
Arial or Ariel?
Silver or Gold?
More sea or See more?
CHARLOTTE PLETTAU
Team role
Corporate Design, Print and Online Design, Corporate Communication, Strategy, Typography, Illustration
At Gipfelgold since
2014
The best part of your job:
Expressing creativity and developing visual concepts that tell stories or evoke emotions
You're notorious in the agency for:
My perfectionism
Form or Function, which comes first:
Function
Your personal hashtag for Gipfelgold:
#ThinkCreateThrive
Before you joined Gipfelgold:
I studied (in a city that doesn’t really exist), worked for 10 years at a publishing house, and in between, had three children
Plan B, wenn Du nicht Gestalterin geworden wärest:
Carpenter
Your favourite typeface:
I don’t have a favourite typeface; it has to fit the overall design. For me, typography is a feeling
Recommendation for an extraordinary movie night:
"Butch Cassidy and the Sundance Kid" with Paul Newman and Robert Redford

