In 2023, Gipfelgold was commissioned for the first time to refresh and simplify communication materials within the framework of the existing corporate design, making them more intuitive and self-explanatory. This includes tasks such as the graphic design of the annually published annual report, as well as creating easily readable flyers and brochures on topics related to road safety.

Gipfelgold was faced with the creative challenge of designing a directional guide for the Rhineland region that was truly innovative. The result is an A1 poster featuring various imagery, with an impressive shot of the Rhineland region on the front. On the back, readers are guided through the brand identity.

In recent years, Gipfelgold has been primarily responsible for conceptualising and realising the communication for this wonderful event. The outcome includes posters, design concepts for passenger TV, as well as communication materials for social media and construction hoardings, all of which foster identification and create recognisable branding.

The task was to provide a simple explanation of the next steps and actions in the search for a suitable and safe final disposal site for high-level radioactive waste. This was particularly important in order to give the public all essential information at the kickoff of the repository site search and to support the participation process. For the brochure 'Final Disposal Safety,' we opted from the outset for a minimalist design approach to ensure the importance of the topic was not overshadowed. The development of the communication materials took place in close coordination with the ministry and other relevant organisations.

Gipfelgold successfully implemented the Smart City strategy for Kusel in close collaboration with the client and taking their requirements into account. We also translated and implemented the many infographics into the corporate design and translated complex graphics into easily comprehensible graphics.